Web Design Project
Beauty Website
Description
As a freelance Product Designer, I led the end-to-end design of this beauty e-commerce website, focusing on user engagement, product discoverability, and mobile responsiveness. I created a visually elegant and brand-aligned UI that highlights featured products, seasonal promotions, and educational content. The layout emphasizes clean hierarchy, intuitive navigation, and conversion-focused CTAs. I also designed components for newsletters, product categories, and loyalty-driven content to support ongoing marketing initiatives.
Tools used: Figma, Adobe Photoshop
Scope: UX/UI design, visual branding, responsive layout design
AI Product Reel – Beauty Packaging Visualization
Created a short-form AI-generated video to showcase a luxury beauty product in a natural outdoor setting. This reel highlights the texture, color, and branding of the packaging using cinematic depth of field, ambient lighting, and smooth transitions. Designed to evoke a sense of softness and indulgence, the video was produced using AI tools for motion, scene generation, and visual enhancement, making it ideal for use in e-commerce promotions, social media marketing, and product storytelling.
Tools used: GenAI Video Generator, CapCut, Lightroom AI
Scope: AI video design, product visualization, storytelling for beauty branding
For more details about this project, please feel free to contact me.